Friday 1 November 2013


Internet marketing is a massive growth area as many people realise we are moving away from the Industrial Revolution into an Entrepreneur Revolution. 

The days of working for a company telling you what to do and think are rapidly disappearing. The Internet has generated a new breed of everyday people like you and I who are sick of listening to people who tell them what to think. They are not taking orders from people who know less than they do. They are now quietly securing their futures and making their fortunes working from home. It can be so satisfying making money whilst you sleep, and when others are driving to work early in the morning you are able to do what you want with your day!    There is a wealth of information out on the Internet telling you how to do this, yet it seems remarkably difficult to find consistent and accurate information about specific products to help you on your way to success. You could spend a lot of time, effort and money looking for the right software and tools to move you along towards your goals, yet there is so much sold that doesn't deliver. Then there are hidden gems of software that is so brilliant it should be shown to everyone.

The main initial problem is newcomers to Internet marketing don't know what they don't know. So you may not know where to go to find out more. You may know you want to sell products online but you may not know how to create professional looking marketing websites. The websites need to convert visitors to the website into sales, either as an affiliate or a with your own products, and you need to control how this is done.

The thing is there are many different styles of websites with their own unique requirements for particular pages doing different tasks. For example there are corporate pages, with the information about a corporate client and products.  Then there are very different styles of pages known as Squeeze pages, and they give out a free gift of some form in return for a name and e-mail address (or nowadays a mobile phone number). There are also Landing pages, Sales pages, Product Launch pages, Thank You pages, followed up by many different requirements for Legal pages, including Terms and conditions, data protection, and more.

If you don't know what you are doing it can be a very steep learning curve indeed when starting out. I actually reckon it is like studying for a university degree-although the end result can be much more lucrative and liberating than gaining a degree and then going to work for a corporate client somewhere.

Zaxaa

The Zaxaa software products mentioned below are based on the extremely popular WordPress platform or template, and they  are simple plugins designed to take a lot of the hassle out of making a profitable and successful website.

I am assuming by now you will have at least a knowledge of WordPress and how you can use it to deliver great looking content to your potential clients? If you need to know then I have another site you can take a look at to learn.
 The key to good websites converting to a sale is to make them look good and make a good user experience. They need to be converting well, and be produced as quickly as possible. Gone are the days of spending months designing a website costing a small fortune, then you are not able to change anything on a daily basis. Websites now are easy to set up, easy to change and maintain and add new content to daily, if you so wish. 

The difficulty is finding the software to do this quickly and efficiently, and without having to learn masses of we design and more. What is needed is software to make a set of pages to your needs, and you fill in the details and then go ahead and publish your multi page websites. I have recently actually stumbled across what I believe to be some of the finest tools in this area currently available, and here I will review some of them for you so you can make up your own mind whether to take a closer look for yourself.

PT Instant 

The first software I take a look at is PT Instant by Zaxaa. This name means means Profit Theme Instant. You can now create Pro Marketing Pages in just 2 minutes that convert and sell to your clients and customers. PT Instant is a WordPress plugin, so it is very easy to use and this also means you can use any of your favourite WordPress themes at the same time.

More people are browsing the Internet using their tablets and smartphones nowadays – and this means you sites need to be optimized for view on these devices as well as full sized laptop or desk based machines? If they are not, your conversions are going to suffer.

With PT Instant all the web pages created are Responsive – this means they will render perfectly when viewing on desktops, laptops, tablets, and all smartphones. This means you won't need to create different website versions for each of the different devices. Also because the site is based around a WordPress plugin, you can still use your current theme and use PT Instant as well at the same time.
 You will be able to use PT Instant for your marketing pages (squeeze pages, sales pages, thank you pages, or any landing pages). You won’t need any other marketing website creation tool any more because PT Instant is a “one-stop” solution packed with tons of features for all your marketing needs.So what can PT Instant do others can't?

When trying out a new idea many marketers will test their sites on a small controlled number of clients they will send. The Marketer will set up two or more sites with the same message and product, yet with very different headlines, colours, styles and look. They then send a known number of potential customers to each site and they monitor the results. This is done to see which is more popular, and this is called split testing. When the results are back, ( and this can literally take only hours) they will take the most popular site and test it against another one to compare that as well. This may happen several times before the marketer is happy the responses are the best, then they will drive traffic ( customers ) to that best site, knowing the responses will be the very best result. 

The beauty of PT Instant is split testing is a great feature already built in, so you have much less work to do making each site.

Features and benefits

So what features does PT Instant have to help you make great web pages? Quite a lot, as it happens.

You can continue using your Favourite WordPress Theme - you are not restricted to style, colour or theme 

A “corporate-style” page is more professional and trustworthy in the eyes of your visitors. Expect your conversions to sales increase a great deal.

Tablet & Smartphone OptimizationA higher proportion of people are now using their tablets and smartphones for Internet browsing. The sites you make will be perfectly formed and rendered on any device

Smart Optin (There are now 4 Types Of Optin)Optin Type #1: Regular optin only (nothing new – other software can do this too) 

Optin Type #2: Facebook optin only (nothing new – other software can do this too) 

Optin Type #3: Regular OR Facebook optin (somewhat new – a limited number of software can do this)
 Optin Type #4: Smart Optin (very new – Zaxaa PT Instant may be the only software that can do this). If your visitor is logged in to their Facebook account when they visit your page, there is a Facebook optin presented to them. If they are not logged in, then only the regular optin option is displayed to them.


I Remember You Optin

This is designed to boost the user experience when they arrive at your page. When this feature is enabled, your visitors who have already opted in to your original Squeeze page will not be asked to optin again when they re-visit the SAME squeeze page. They will be redirected directly to the thank you page.Split Testing that is Super-Easy-To-Use If you have used any split testing software before you will know most is difficult to use. PT Instant gives you this feature built-in already! It’s also super easy to use and It will increase your conversions too!


Time Delayed “Anything”

You can display  any content you wish – optin form, add to cart button, video, text to your prospects whenever you like. You are able to choose how long you want the delay to be before displaying the content.

Smart Countdown Timer

You are able to create smart countdown timers on your page. When the countdown ends, you are able to redirect the user to any page you want, or perhaps display any message you want to them.

Pricing Table With “Popular” Stamp

You are able to insert a pricing table (e.g. Silver/Gold/Platinum) with “Popular” stamp into your sales page easily and quickly. This helps the prospective customer decide, as the popular one is the one most people buy. 

Viral Access

You are able to incentivise prospects to share your website to their friends. When you give them something valuable such as a report or a video they are able to share it via social media such as Facebook and Twitter or Pinterest. etc. This feature alone will get you some free extra trafic and other visitors that you otherwise wouldn’t have had.

Point n Click Easy, And Fast…

If you’ve bought our other software before, you will quickly be able to see Zaxaa always creates the BEST software in its category. Zaxaa are also famous for creating the EASIEST-TO-USE software around. It really is like "Start here, click the options then save the page". 

Easy Web Design

There is really no need for anyone to know anything whatsoever about web design or programming. Everything is point-n-click easy. Point here. Click there. Then fill in some blanks. Done!

Drag n Drop Easy User Interface

Create squeeze and sales pages (or any kind of landing pages) using our famous visual, CAGWYWT, drag-n-drop technology. Nothing is easier than this when it comes to software.Real & Evergreen Product Launch GatewayLaunch your product like the gurus. You can have a real or evergreen launch. Real launch happens on a fixed date. Evergreen/fake/perpetual launch is always ongoing without a fixed date – different subscribers will have their own different launch dates.

Exit Traffic Redirect

When someone closes the link to your page you can have them redirected to any page or offer you want. It increases conversions and you have another option to offer them something to buy something before they leave your site 

Pages created quickly 

Elegant, Professional looking Marketing Pages That Convert well are essential. As a web site creator you are able to instantly create squeeze pages, sales pages, confirmation pages, thank you/download pages. Also legal pages such as disclaimer pages, privacy policy pages, and Terms of Service pages  already been pre-filled with content and pre-configured with settings. This alone saves masses of your precious time without having to write the content from scratch each time.

1 Click Duplication

When you want to create the same style of landing pages with the same settings but with different content you are able to do so. You simply duplicate the relevant landing page and go on to edit the content from there. 

Real OTO Pages

A One Time Offer is called OTO for short, and this can be used to show the customer an offer they have a limited time to buy. After that time the timer gets to zero and it is not available any longer. When you say your offer is a one-time-offer you now need to mean it, as often there are fake OTO's on pages and people are becoming aware of that. They need to be sure that if they were to pass up on this OTO offer, they will not be able to refresh the page to go back and get it later on. PT Instant allows you to easily create REAL OTO pages with REAL scarcity, it doesn't allow them back later.

Marketing Graphics

Designing a site is vital to get right so the customer is seeing a site that looks good and there is a great user experience. Such graphics as testimonial boxes, Buy Now buttons and areas, bullet points, Johnson boxes, arrows, guarantee badges, warning banners, Add to Cart buttons, Get Instant Access buttons? These are all included in the software and are accessible easily with 2 clicks!

The data collector

Do you want to ask your visitors more than just their name and email? For example you may also want to collect their address, city, mobile phone number,along with perhaps their birthday, hobby, or anything else.

The Straight Talk

Often people will respond more favourably if they think they are talking with someone directly with them. For example, you may wish to have a special offer "only for people from [your visitor's city]". With a custom message like this, your conversion is bound to increase.

Instant Google Maps & QR Code

You may have a physical store or office and you may want potential customers to locate you as easily as possible. No problem. Simply type in your address, click a "generate" button, and a Google Map with your store location will be generated on your site, complete with QR code people can instantly scan using their phone. There is no need to manually type your address into their mobile phone. If you make it easier for them, they will come.

Add Videos Easily - 

When you want to add some YouTube/Vimeo video or any other 3rd-party hosted videos it is extremely easy


Conclusion

So, what can I say more? This software packs a punch and will make your website design extremely easy to produce and also maintain. It is equally suited to newcomers as well as more experienced, and some quite complex sites can be built as easily as a simple 2 page site for a newcomer.


The software is so well thought out it is clear the software designers have made it from a user point of view, and the result is software that does what it says it will do, and much more. 
I have been stunned by how easy the normally complex tasks are able to be achieved, and this is a strong testament to the team at Zaxaa who have taken the time and trouble to make this software as good as it can possibly be. 
  

It is packed full of features and many benefits that will literally make people sigh with relief when they get use it, as many other software packages are crazily difficult to do the same thing in comparison. 


Here is a testimonial from the official Zaxaa site 
Rod Wilson www.ix8s.com


>I must have spent more than $500 dollars within the last 6 months trying to find the right theme/plugin combination and now my search is over. PT Instant is simply a superior product!<

I clearly can't say for certain this is a genuine quote, but knowing the quality of the software and the genuine support I personally received from Zaxaa when I had a simple query, I am sure it is genuine.

AS I am sure you have realised by now, I like this software a lot, and it is a refreshing change to see software with a fresh and unchallenging interface that delivers a great deal of features, and looks great as well as being so simple to use.  

For further information about how you can use this software yourself please visit my link here below now  


John Keedwell